Mom's the word.

You know those calls--the ones where you hop out of the shower and dash, dripping, into the bedroom, grab the receiver and are greeted by...silence. You should put the phone down at this point, but curiosity gets the better of you, until finally a bright young female voice you don't recognize asks "And how are you today?"

'Tis the season. But here's a new twist: tapping away at the keyboard I was interrupted this evening, first by the silence, then a chirpy child of oh, ten, saying, "Hi, Mom!"

Last time I checked I had three adult children, at least one of whom communicates mostly in gruff monosyllables. Was there something in my past I'd blocked out? A hidden pregnancy, perhaps? A forgotten promise to raise someone else's child as mine?

It's a new telemarketing twist, a kind of capitalist kiddie-porn where they launch the underage at your heartstrings, this time for leukemia research. Realization finally dawned (OK, I'm not the brightest bulb on the tree). "I've got three children, " I said, "and you're not one of them."

Years ago one of my darlings, a wee slip of a thing at the time, decided that since some of her playmates got to call their mothers by their first names perhaps she would too. I soon disabused her of this nonsense. "Mother," "Mom," "Ma" or whatever is one heck of a proud title that not everyone's entitled to call me, just the three people closest to my heart. Anyone can (and usually does) call me by my first name, but few get to use the M word.

I don't know who thought up this fool promo. It got my attention--my goat, too.